Norð, The Norwegian Coffee Roasted That Started As a Small Deli and Restaurant

Norð, The Norwegian Coffee Roasted That Started As a Small Deli and Restaurant

From a small Norwegian deli and restaurant born to share small local producers, to a bakery, to a specialty coffee roaster: the unusual story behind Norð


The story of Norð Oslo, a specialty coffee roasted based in the Norwegian coastal capital, is not one of the most usual. It was not born as a multi roaster coffee shop (as many roasters do), neither as a coffee truck (as often happens recently): it all started in 2011 with a small deli and restaurant opened in Bjølsen, a neighborhood in the central-northern part of Oslo. 


Nord Oslo


Quite unusual, it was also the goal of the place, the purpose for which it was created: to build a place where small producers could get a platform to become more visible, until they became big enough to enter groceries all around town.  

The idea behind Norð, at the time, was to buy as much local as possible, buying directly from local Norwegian farmers: only in this way, they knew, would it been possible to offer customers unique and extraordinary products, both in terms of Nordic ingredients and Nordic food. 


Joakim Strand and his two companions, the founders of Norð Oslo, already had clear ideas about the belief that it would be the focus of the business: “We believe food should be bought from the person who makes the food. Be it the farmer, the dairy or the juicer. We think it’s healthier, we know it’s more environmentally friendly and we promise it tastes better.” 

And it was certainly a winning idea, because pretty soon the founders opened a bakery, which shared the same purpose, quickly followed by several coffee shops and – finally – by a coffee roaster. 


Nord Oslo


It was at that time, in 2015, that all the shops (which at the time had all individual names) were finally united under one simple name, which perfectly represented the core business: Norð. 

Nord Oslo


Today, Norð is a thriving business with ten coffee shops (one of which works both as a café and as a wine bar), a bakery (with baked goods made with ingredients from local suppliers) and the coffee roastery. 


Norð Oslo

(Est. 2011)
Tvetenveien 162
0671 Oslo
Nord Oslo


Origin: Ethiopia
Roast Type: Filter
Process: Natural
Region: Guji
Variety: Heirloom
Altitude: 1808-2128m
(Coffee #03 in 2022 August COAST edition)

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Article byTanya Nanetti

Tanya is a specialty-coffee barista, consultant and Barista Hustle coach, a freelance writer (for everything coffee-related and much more), a traveler and a dreamer. When she’s not behind the coffee machine (or visiting some off the beaten track locations), she’s busy writing for Coffee Insurrection, a website about specialty coffee that she’s creating along with her boyfriend.