La Cabra, a specialty coffee roaster based in Aarhus (Denmark), was able in just a decade to expand to three continents (and counting) thanks to its sustainability and its distinctive light roasting style
So much has changed for La Cabra Coffee in just a decade. It was 2012 when the specialty coffee company was founded in Aarhus, the second largest city in Denmark. At that time, the city already had a strong and established coffee culture, so it seemed like the perfect place to start something new. The first location was a tiny shop in a neighbourhood away from the city centre, with a small, dedicated team and a dream to bring something new and exciting to the city.
But in just one year, the coffee shop wasn’t enough and the guys behind La Cabra decided they wanted more: their dedication to providing exceptional coffee experiences was turning into a real obsession, they were curious to know more, to do more. Curious about what was laying further down the coffee chain, they began investigating the wonderful world of coffee producers and quickly began roasting their own coffee, exactly how they wanted.
And here probably lays the key to La Cabra’s success. Growing up in a small town can have some downsides, but it certainly has many advantages too: part is the lack of external influence, which allowed the La Cabra team to forge an honest and novel approach to coffee, exactly as they wanted. A focus on sustainability throughout the supply chain, a specific light roast style and a deep dedication to the coffee itself, led to a reputation not only in its hometown Aarhus, but around the world.
Today La Cabra is a widely recognized and sought after coffee roaster working with many valued and quality-oriented wholesale partners around the world, but there’s more: in recent years they have opened their first international locations in New York, Bangkok and Dubai… and that’s just the beginning.
La Cabra
(Est. 2012)
Graven 20
8000 Aarhus C
Denmark
Featured in
The Right Roast Coffee Club 2022 December 'PEOPLE'S CHOICE' edition
