Week #23 Prolog Coffee

prolog logo background

Prolog is the mastermind of duo Sebastian Quistorff & Jonas Gehl, with an emphasis on giving their customers a unique and uplifting experience without bombarding them with the more technical side of specialty coffee. They got our attention with an incredible Honduras filter coffee with so much going on in one cup, it was like liquid Jack Kerouac. The Ethiopian, however was coffee with a very unique lime & herb background, amazing. Less than a year into their business and already true originals.

‘Begin’ Commercial

The obvious frame for this ad is the name itself ‘Prolog’ which is Danish for prologue. So with this we decided to use several definitions of the word prologue and as the company are Danish put it in that language too-simple yet elegant.