Assembly Coffee was created with the purpose of building their brand through openly working with people from a handful of independent cafes. By having this community of creativity to work with1 Assembly have established themselves quickly as a dynamic and exciting coffee roasters.
Assembly Coffee have created a unique design for their branding. For each different coffee they have a different piece of art which reflects the flavour experience of the coffee itself. This then of course was the inspiration for our ad.
‘London Coffee Festival 2016’
In this episode I interviewed Nick Mabey the head of quality at Aseembly Coffee.
Solberg & Hansen established in 1879 which makes them by far the oldest specialty coffee roasters we’ve ever reviewed. The two coffees we have were runners-up at the Nordic Roaster Forum competition (second only to Tim Wendleboe) and both exceptional in their own way.
Solberg & Hansen were established in 1879 which makes them one of the oldest coffee roasters we’ve ever worked with. The challenge in this ad was to convey their deep history without getting too technical or laden with information-keeping it simple is always key.
The Nordic Roaster Forum is an annual event hosted by The Factory Roast lab and runs in conjunction with the Nordic Barista Cup.
It was my first time at a coffee forum and for such an intimate event I was amazed at the amount of high level experts attending. Spanning three days with more cuppings and talks than one person can handle, it is considered widely to be a key seminar on most coffee roasters calendar.
This is a fake certificate we created to show people the prestigious nature of these coffees.
Prolog is the mastermind of duo Sebastian Quistorff & Jonas Gehl, with an emphasis on giving their customers a unique and uplifting experience without bombarding them with the more technical side of specialty coffee. They got our attention with an incredible Honduras filter coffee with so much going on in one cup, it was like liquid Jack Kerouac. The Ethiopian, however was coffee with a very unique lime & herb background, amazing. Less than a year into their business and already true originals.
The obvious frame for this ad is the name itself ‘Prolog’ which is Danish for prologue. So with this we decided to use several definitions of the word prologue and as the company are Danish put it in that language too-simple yet elegant.
April Coffee is the creation of Patrik Rolf, a twenty-six year old in a hurry. Having trained with big names Patrik sought to begin his solo vision with April Coffee and his Ethiopian Konga is already a work of great craft. His desire to reshape the coffee roasting landscape makes Patrik a roaster to watch.
Round Hill first came to our attention a few years ago with an exciting Kenyan filter coffee and ever since we have been enjoying their work. They have been continuously producing exciting, unique and delicious coffees. It is a testament to their great coffee that they go from strength to strength in an ever more competitive market and today stand as one of the UK’s fastest growing specialty coffee roasters.
Region: Manyata division of the embu district
Varietal: SL28, SL34
Profile: Juicy mouthfeel with hints of cantaloupe melon & red grape, honeycomb sweetness & an orange blossom finish
When our friend Cieran moved to Norwich he said he would have some interesting coffee for us to try at his new job. Sure enough he sent us some from his new job at Strangers Coffee Company and they were just as he said, really delicious and interesting.
For week 20 we picked two that were very distinct. A Kenyan with the sweetest grape juiciness all of it own and a totally tropical natural sweet and boozy Ethiopian. Wild Things coming from the Midlands!
We also used the hashtag #LetICool as a theme to remind people that there are hidden flavours at lower temperatures of coffee.
Cast Iron first got our attention a couple of years ago with wonderfully sharp Burundi coffee called Munkaze. From then on we have had the pleasure of working regularly with Cast Iron. Owner and roaster Guy Spurr is very passionate and a often a complete workaholic. This year Guy is achieving new levels of excellence with an amazing Kenyan and his double Panama geishas already proving masterful too means Cast Iron is definitely one to watch.
Weanie beans is the creation of North London roaster Adeline Vining. She arrived on the scene early and has grown steadily. We first discovered her work at Second Shot cafe and were very impressed by the silky smooth Guatemalan coffee. Weanie beans by name, mighty beans by nature!
Per Nordby is a green coffee buyer,roaster and owner of his namesake coffee. Per’s passion for coffee means he is working directly with farmers to produce just the beans he wants and it shows. His coffees are full of wonderful, vibrant sweetnesses that have made Per Nordby a prominent name in specialty coffee.
Based in Margate, Kent Curve Coffee Roasters are an exciting young roastery with some great coffees that caught our attention. We picked two that stood out as bold and creative single origins-a Kenyan & Ethiopian. Very cool logo too!
The flavour wheel is a very clever tool for identifying tasting notes and organising them into different categories. There are 3 rings denoting the three levels of specificity of what you can taste. This particular one is very elegant and feels as well designed as the periodic table or tube map.
The curve Coffee episode is the first time we introduce it as a device in the show.